Promotional Searchlights — Searchlights have been around for over a hundred years. Through most of their history they have been used mainly for war applications. In World War I, prior to the wide spread use of airplanes, they were used to simulate light on the nighttime battlefield. During World War II, due to the wide spread use of airplanes for warfare, searchlights were pointed towards the night sky as a means of detecting enemy aircraft.
Before WWII, their non-military use had been limited to very large events; such as, the 1933 World’s Fair. In these types of events they weren’t really used as promotional tools, but were more like giant oddities. It would not be until after World War II that the power of searchlight lights would be more widely used for their promotional properties.
From the end of World War II through to the early 1970s promotional searchlights were actually refurbished mothballed military searchlights. The refurbished military searchlights used large carbon arch lamps, producing massive beams of light that could be seen for up to 25 miles away. These lights were definitely attention grabbers. But, because they were so large their use, for promotional purposes, was not very wide spread and was limited to events that could accommodate their size.
In the 1970s there was a revolution, of sorts, in lighting technology. The new types of light bulbs (more formally called lamps) used new types of chemicals to create similarly powerful light beam, but from a smaller light source. The availability of smaller lamps meant that the overall size of the searchlight was reduced considerably.
The smaller size requirements enabled the first true promotional searchlights, that could be used on a wide scale, to be made. The use of promotional searchlights was no longer confined to large events such as fairs and carnivals. They could now be used for smaller events like restaurant and nightclub openings or for special retail store promotions.
Promotional Searchlights – A Brief History
Since the 1970s, a wide variety of powerful light source technologies have been developed. Most of the technological evolution has focused on creating whiter denser lights that require smaller and smaller amounts of electricity. Because, the light source has become smaller and the power requirements have decreased, over time, the use of promotional searchlights have increased, over time.
From the 1980s until today lighting technologies have continued to evolve. Now there are any number of possible light sources that can be used for a promotional searchlight. What type of light source is used is only limited by the cost price point of the particular brand of searchlight. Although light source technology has played a huge role in the evolution of the promotional searchlight, programmable circuits have had the most recent impact.
With the development of programmable circuits and computers the promotional capabilities of searchlights have increased dramatically. Many of today’s modern promotional searchlights contain special circuits, and even small computers, that enable them to, turn in a synchronized fashion, change the color of the light beam, and even be controlled remotely.
What started out as a promotional gimmick, at the end of the 1940s to promote Hollywood movie premieres, has grown into an industry in its own right. Evolution of lighting sources and circuitry has enabled these lights to be made smaller and smarter. The maturing of promotional lighting technology has opened new possibilities for the industry. As the technology continues to evolve so will the possibilities.
Do you ever wonder what magnificent aerospace projects our military is working on today? We all know about the SR-71, but realize that was 47-years ago, yep, almost 50-years ago. Since then we’ve seen stealth aircraft, but realize that is now 35-year old technology. So, what on Earth or past Earth are they working on today? You bet it is out of this world, but will the public ever know?
Yes, eventually the public will learn of all this, because you can’t keep secrets forever can you? No, and certainly not with WikiLeaks around. Let me explain why this is relevant. First, Northrop’s version of the fifth generation JSF for the competition fly-off sure looks a lot like the Russian’s new Sukoi T-50. Of course, this too is now 15-20 year old technology. Okay so, whatever the US is working on now may not be known for 15-20 more years, and once even a glimpse of such technology is seen, the foreign spies will be hunting, and sniffing around.
Chances are these spies will know about it before the general public or even before the conspiracy theorists get whiff of it and go running off on a tangent of misdirection. The other day, someone came to our Think Tank and started asking questions, and I basically gave them the same spiel and said, “I guess that’s all I know from my end. Usually all these things are bits and pieces of clues from all over the place.”
You see, some of this stuff ought to remain secret for now, and once they perfect what they learn, in subsequent years these technologies will make their way into our military, and then into Commercial Aviation, Private Space Flight, and thus improve human efficiency in travel, just as today, they will be introduced into military defensive technologies to make air travel safer, and more fuel efficient with better carbon-composite materials. These are all important technologies for space, defense, and future efficiencies.
The other day, I was speaking to an author at a book expo and he had an interesting book on these topics. His theory was that by now certainly we have space craft which can fly to Mars and back, and probably a base there too, as well as the moon.
In other words, the space efforts didn’t taper off after the Apollo Missions, they advanced and merely went dark. Is that true, could that be the reality? Oh sure it could, and look how well they kept the SR-71 or Manhattan Project secret for so long? See that point too? Please consider all this and think on it.
Uniforms are worn by professionals in many fields. They are recognized as a symbol of belonging to a particular organization, company, or team. Over the years uniforms have evolved from clothing worn by the military to a standard clothing expectation in modern society.
Uniforms are expected dress in industries including hospitality, postal service, retail, health care, airline, public transit, security, construction, and many more. The uniforms are meant to establish a basic code of conduct and team mentality among the workers.
Military uniforms are perhaps the most recognizable around the world. Different branches have their own colors and styles, with servicemen wearing unique uniforms for specific occasions. The use of formal military uniforms can be traced to 40 AD. The Roman Army dressed its soldiers in matching styles, which appeared unified and intimidating to challengers. This trend continued to present day, with alterations made to suit battle styles and specific needs.
Beginning in the mid 17th century the French introduced the concept of regimental dress. This style included colors that indicated the specific units of the wearers. Beginning in the 20th century armies increasingly edged away from wearing bright colors in the field.
This was replaced by more camouflaged colors including dark green, beige, and the camouflage pattern itself. This allowed armies to hide more effectively. Presently militaries maintain a variety of uniforms for active duty and off duty activities.
Similar to the evolution of the military uniform, security clothing has progressed through the years. The types of uniforms used for security vary by need. Some companies utilize full dress that mimics the uniforms of police officers. Others prefer lower key suits. While some companies opt for plain-clothes officers these are not technically uniforms.
Health care workers wear uniforms different from other industries. This freedom has progressed from strict styles prior to World War II, to the individual scrubs of today. During WWI and WWII nurses wore full, matching uniforms consisting of skirts, aprons, and hair coverings. The uniforms were required in order to work in the hospitals and participate in medical training.
Following the wars the standards of dress relaxed. Scrubs became the standard and nurses were required to purchased their own outfits, rather than having them provided. This allowed freedom of choice to be incorporated into pattern selection. The uniforms consist of standard pieces that may be individually styled.
Another industry that has increasingly required uniforms is the hospitality industry. This includes a variety of service positions including food, domestic workers, and various service positions. The use of uniforms in the hospitality industry evolved from the requirement of domestic workers to dress in matching styles per their employer’s demands.
Butlers, housemaids, and other servants were dressed in styles that often exceeded the dress of those they served. As modern industry developed domestic positions have been replaced by the service and hospitality industry. Uniforms are often used in these businesses to maintain a sense of unity and teamwork. Casual uniforms are most common, and many companies provide a simple shirt and pants outfit for employees.
Uniforms have remained a source of formality in businesses. While the push for individualization has largely been oppressed, it has seeped into the health care uniforms and is beginning to breach the hospitality industry as well. Primarily it appears that uniforms are a standard that has survived centuries and will continue to do so in the future.